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Research papers

Outdoor visibility & audience

IBOPE AGB Mexico began implementation of an Outdoor Audience measurement system to measure the Outdoor Audience in Mexico City, Guadalajara and Monterrey, an area including 28 million individuals (more than 25% of the Mexican population).Outdoor is...

Catalogue: WM3 2007
Authors: Benjamin Ruiz, Massimo Corrado, Hector Matus
Company: Nielsen
June 3, 2007
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Citation

Ruiz, Corrado and Matus (2007a, June 03). Outdoor visibility & audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/outdoor-visibility-audience